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ALL PRESS

Now showing ... at the gas pump
January 24, 2010

Digital out-of-home advertising on the rise in '10
November 13, 2009

Additech Partners with Gas Station TV to Enhance Offering to Fuel Retailers
October 13, 2009

NBCU, Gas Station TV Pump Alliance
August 31, 2009

NBC Universal and Gas Station TV Form Strategic Content and Advertising Partnership
August 31, 2009

New York Times: Gas Station TV and Toyota Team up to Launch 'Prius Neighborhood,' the First-Ever Community-Generated TV Program
August 10, 2009

Toyota's Prius teams up with GSTV for social media effort
June 22, 2009

Watch the Prius Neighborhood at the pump
June 18, 2009

Toyota Dangles Social Element For Prius
June 18, 2009

Gas Station TV holds broadcaster auditions hoping to find new face of franchise

Jacquelyn Gutc
The Oakland Press
April 13, 2008

Digital film directors Eric Perry and Justin Kady look over some of the
video they have already shot of people that have auditioned for the face to
be on Gas Station TV. The auditions which took place at 5th Avenue Billiards
will eventually come up with a winner in the next few months to be the face
on Gas Station TV at Speedway gas stations around the country.

As comedian Karen Addison stood in front of black curtains, holding a
microphone during her audition for Gas Station TV's "Wanna Be a
BroadcaSTAR?" competition, she told a joke that was originally geared toward
an audience watching her from their homes.

Moments before, she had learned that the winner of the GSTV contest would be
a broadcaster on screens at gas station pumps across the country, not on a
traditional TV station.

After her audition, at Royal Oak's Fifth Avenue Billiards, Addison, 46,
said, "I screwed up!"

Someone had told the Detroiter about Oak Park-based Gas Station TV's contest
and she decided to enter.

"When you're a comedian, you check everything because you never know what
you're going to get," she said.

Addison was one of more than 100 people who pre-registered to record
30-second auditions in Royal Oak on Saturday.

The winner of the competition will be the face of GSTV and will be seen by
an estimated 30 million people on 5,000 screens around the country, starting
in September.

In addition to $2,500, the winner will host segments on the network that
GSTV CEO David Leider said will involve everything from gossip to sports to
the environment.

"We're looking for someone who really is fresh and outgoing, someone who's
smart and innovative, someone that's going to be trust worthy," Leider said.

He said the segment would be modeled more after a show like "Entertainment
Tonight" than the evening news.

"Someone more hip and cool," he said. "The opportunity for this person is
they're going to be the first digital out-of-home reality star."

"Because we have content that's ESPN, so you have the sports, you have the
news and we have the entertainment pieces coming from CBS, this is kind of
the next step. We wanted to have more live things and more fun pieces," said
Catherine Archer, content producer for GSTV.

Saturday's event is the only live audition the company will hold. Auditions
were uploaded to GSTV.com, where people around the country can upload their
own auditions too.

Three finalists will be selected by a team of GSTV producers, and the public
can log on to GSTV.com May 12-June 30 to vote for the winner. The only limit
to voting is that each person can't vote more than once a day.

Saturday afternoon, people were steadily coming in for their auditions,
which ranged among a variety of topics.

Leider and Archer said several contestants spent their 30 seconds talking
about the presidential election, and Detroit Mayor Kwame Kilpatrick's legal
troubles.

"I thought people were going to do some kind of gossip entertainment things,
but people are telling a lot of jokes," Archer said.

"It's good. People are just doing their own thing, which I think is fun,"
Leider said.

Shaquanna Meeks, 27, had a monologue prepared for her audition, but scraped
it when she heard the the event was informal.

"It just so happens my friend e-mailed me a joke that I thought was really,
really funny," she said, "and even though I kind of messed up a little bit,
a little nervous, kind of stammered a little at the end, I think I did
pretty good, but the joke is so funny."

Hers was a Kwame joke.

Meeks, of Detroit, said she's been acting since she was 10 years old and
winning the contest could be the break she's looking for.

"I hope I get the win," she said. "I want to win the money, and I want to
win the spot."

Of her future, she said, "maybe go on broadway or do some major feature
films, and if this goes well --I think they're doing really well --maybe all
the gas stations will have the TVs."


FYI
For informaion on Gas Station TV's contest, Wanna Be a BroadcaSTAR?, visit
www.gstv.com or www.beabroadcastar.com

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