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ALL PRESS

Now showing ... at the gas pump
January 24, 2010

Digital out-of-home advertising on the rise in '10
November 13, 2009

Additech Partners with Gas Station TV to Enhance Offering to Fuel Retailers
October 13, 2009

NBCU, Gas Station TV Pump Alliance
August 31, 2009

NBC Universal and Gas Station TV Form Strategic Content and Advertising Partnership
August 31, 2009

New York Times: Gas Station TV and Toyota Team up to Launch 'Prius Neighborhood,' the First-Ever Community-Generated TV Program
August 10, 2009

Toyota's Prius teams up with GSTV for social media effort
June 22, 2009

Watch the Prius Neighborhood at the pump
June 18, 2009

Toyota Dangles Social Element For Prius
June 18, 2009

GSTV seeks "broadcaSTAR"

Tryouts for national host will be held Saturday

Catherine Kavanaugh
Royal Oak Daily Tribune
April 11, 2008

Tell a joke, recount a thrilling sports moment, spread some
celebrity gossip or demonstrate a high-tech gadget.

Just about any 30-second spiel given Saturday at 5th Avenue Billiards, 215
W. Fifth St., could land someone a job as the first digital out-of-home
media star with an instant 30 million viewers provided by Gas Station TV.

For almost two years, GSTV has been pumping new life into the commercial
industry with its captive audiences watching newscasts and ads on 20-inch
screens while they fuel their vehicles.

Now, the Oak Park-based company is looking for someone 18 or older to host a
recurring segment about what's new in technology, entertainment, health, the
environment, travel and sports.

"We're looking for non-union actors with a flair for the camera and an
outgoing, fun personality," GSTV producer Catherine Archer said.

She will have a video team at the downtown bar from 9 a.m. to 7 p.m.
Saturday taping 30-second auditions.

"Come prepared," Archer advises. "Everyone gets 30 seconds or less to act as
the host of a TV show, dish gossip, review a movie, tell a joke or say
something funny."

This is the only live casting call GSTV is conducting as it searches for the
face of its fast-growing network. The company started April 17, 2006, with
five pilot stations in Dallas, Texas. Today, CEO David Leider, 42, of Royal
Oak said the company has almost 5,000 screens in 375 cities and he expects
to double to 10,000 screens by the end of the year.

GSTV gets its content from CBS for news and entertainment, ESPN for sports
and AccuWeather.com for Detroit forecasts. Chevrolet, Dodge, Jeep, Ford,
Nestle, Proctor and Gamble, Kellogg's and Goodyear are among the advertisers
reaching the network's on-the-go consumers.

Leider said his clients like the fact viewers can't change the channel, fast
forward or multi-task when their commercials air.

"The customer is tied to the screen with an eight-foot rubber hose for about
5 minutes," Leider said.

Well, not quite 5 minutes for Paul Marshall of Royal Oak. He was at the
Speedway at 12 Mile and Campbell roads Thursday filling his daughter's car
at $3.39 a gallon.

"They only have me captive for however much money I have," Marshall said.

He isn't alone. To describe the effectiveness of the new media, Leider
points to a study released in January by Nielsen Strategic Media Research
that indicates 78 percent of viewers think GSTV is a good source of product
information and 70 percent remembering the ads they saw.

"Traditional television isn't delivering audiences at the right price like
they did in the past," Leider said. "But the advertisers still want to get
their commercials in front of people. That's what digital out-of-home media
does."

The five-minute shows are 65 percent content and 35 percent ads. The winner
of the casting call will bring specialized lifestyle segments about travel,
technology and home improvements to the mix.

Leider said he doesn't know yet if the host will end up with a permanent
offer. But he does expect the person to gain instant national recognition.
As the company tagline says, "It's always prime time at the pump."
More GSTV Press