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IDEACAST, GAS STATION TV PARTNER TO DELIVER MULTI-NETWORK AWAY-FROM-HOME VIDEO MEDIA OFFERING

Strategic partnership creates away-from-home TV network to deliver more than one billion measured impressions in 150+ DMAs

February 20, 2008

NEW YORK / CHICAGO, Feb. 20, 2008 - IdeaCast, Inc. (www.IdeaCast.net) and Gas Station TV (www.gstv.com), two of the leading providers of custom television content and advertising in the rapidly-expanding away-from-home television category, have formed a strategic, non-financial alliance to deliver more than one billion measurable impressions from on-the-go consumers in 150+ DMAs by the end of 2008. The companies will package advertising inventory from IdeaCast's Health TV, Transit TV and Six Flags TV networks, and Gas Station TV's Gas Network and Convenience Store Network, to create a diverse network of venues where research has proven that consumers stop and pay attention to content.

The alliance creates the premier away-from-home video network in the U.S., in an industry projected to generate $1.7 billion by year's end*, and at a time when consumers who own digital video recorders (DVRs) skip commercials more than 53 percent of the time**.

"These networks engage consumers in an environment where they are focused, thereby creating a valuable messaging opportunity," said Daryl Evans, Vice President of Advertising, AT&T Mobility.

"As the leading TV networks in our respective spaces, we're delivering a package that is far more engaging, scalable and effective than anything on the market," said David Leider, CEO of Gas Station TV. "We're showing that we're always thinking strategically on behalf of our clients, as they recognize the importance of a robust, multi-dimensional approach to connecting with on-the-go consumers in a changing media environment."

"By bringing together several premier alternative broadcast networks, we will help advertisers successfully market to the moving target, by providing access to consumers, with relevant content, at times and locations when they are receptive, and often when they are close to making important purchase decisions," said Jason Brown, President of Sales and Marketing, IdeaCast. "Through our five complementary networks, we now provide a national reach, or scale, of more than one billion impressions, supported by ratings from Nielsen, a trusted authority on measurement and ROI."

"Emerging, away-from-home media is one of the fastest growing segments in the industry," said Mark Kaline, Global Media Manager, Ford Motor Company. "Reaching consumers in the living room is becoming increasingly difficult, which is why we, like many other marketers, are focused on how these networks can help us reach our target audience."

The new, enhanced multi-network offering from IdeaCast and Gas Station TV includes the following away-from-home television networks:

• Gas Station TV's Gas Network reaches captive consumers for 4 1/2 to 5 minutes during a natural pause point in their day, and provides a programming experience with exclusive news and entertainment content from CBS, sports from ESPN, and local weather from AccuWeather. The content can be specifically tailored to geography and time of day to drive mobile consumers to take action at a nearby retailer in proximity, and to drive engagement for brand marketers.
• Gas Station TV's Convenience Store Network will complement the Gas Network at many sites, enabling marketers to create an even deeper impact with on-the-go consumers at a key decision making Point-of-Purchase.
• Health Club TV, IdeaCast's flagship network, brings sports and news television programming from content partners CNN, ESPN, CNBC and MSNBC, to 1,000 health clubs and gyms around the U.S., including all of the top 25 DMAs. IdeaCast swaps out the commercial time for its clients.
• Transit TV delivers sports, news and entertainment from CBS, NBC and AccuWeather, on a network of 8,500 television screens on 3,900 transit vehicles across Los Angeles, Chicago, Atlanta, Orlando and Milwaukee -- the largest network specifically targeting transit riders.
• Six Flags TV, now part of IdeaCast TV Networks, will launch in March 2008 as one of the most interactive outdoor television networks. As guests wait in queue lines, they have access to interactive entertainment and relevant content.

"We are very pleased to be working with both Gas Station TV and IdeaCast's Health Club TV," said Matt Murphy, SVP of digital video distribution for ESPN. "Their networks offer us a great way to get on-the-go consumers more deeply engaged with the ESPN brand."

Additionally, Paul Lindstrom, Vice President, Nielsen Strategic Media Research, noted, "The measurement of each network is based on an undeniable truth. Whether it's fueling volume and transactions at a gas station, admission tickets for a bus ride or theme park, or swipe card data from a health club visit, these real life metrics create a solid foundation from which to build quality audience data."

About Gas Station TV
Gas Station TV (GSTV) is currently on over 5,000 screens in 375 U.S. cities including top media markets such as New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Houston, Washington D.C., Atlanta, Detroit, Tampa, San Diego, Raleigh, Indianapolis, Miami and Bentonville at select ARCO, ARCO am/pm, BP, Chevron, Conoco-Phillips, Citgo, Exxon-Mobil, Murphy USA, Shell, Speedway, Valero, Sunoco stations. GSTV will be on over 12,000 screens at leading gas retailers in the Top 15 DMAs in 2008. GSTV is a proven tool for driving business for advertisers and increasing the revenue stream for participating gas retailers. Please visit www.gstv.com for more information. Gas Station TV, "It's always Primetime at the Pump."

About IdeaCast, Inc.
IdeaCast Inc. is the leading satellite/cable provider of custom content and advertising in the expanding away-from-home television category. IdeaCast TV Networks include Health Club TV, Transit TV and Six Flags TV. Through multi-year agreements with content partners CNN, CNBC, MSNBC and ESPN, IdeaCast's flagship network, Health Club TV, inserts custom advertising into the live program feed, delivering a uniquely targeted experience of sight, sound and motion to health club members. IdeaCast is contracted with Nielsen Media Research for audience measurement and verification. In 2006, members of IdeaCast's sales team were rated #1 in alternative media by Jack Myers Media Business Report. For additional information, visit www.IdeaCast.net.


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