GSTV gives viewers free advertising for their local causes and events.


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ALL PRESS

Now showing ... at the gas pump
January 24, 2010

Digital out-of-home advertising on the rise in '10
November 13, 2009

Additech Partners with Gas Station TV to Enhance Offering to Fuel Retailers
October 13, 2009

NBCU, Gas Station TV Pump Alliance
August 31, 2009

NBC Universal and Gas Station TV Form Strategic Content and Advertising Partnership
August 31, 2009

New York Times: Gas Station TV and Toyota Team up to Launch 'Prius Neighborhood,' the First-Ever Community-Generated TV Program
August 10, 2009

Toyota's Prius teams up with GSTV for social media effort
June 22, 2009

Watch the Prius Neighborhood at the pump
June 18, 2009

Toyota Dangles Social Element For Prius
June 18, 2009

Prius Pushes Philanthropy

Todd Wasserman
Brandweek
June 13, 2009

Toyota's Prius will combine three hot areas of marketing - community service, social networking and digital outdoor advertising - with a program that lets consumers promote their pet causes via Gas Station TV.

The effort, via Saatchi & Saatchi, Los Angeles, and running this week through the fall, augments a more traditional TV push that Saatchi broke in May. Both campaigns highlight Toyota's third-generation model, which boasts better mileage, more headroom, a bigger trunk and a lower price than its predecessors. The car launch is being targeted for the masses, not just the eco-conscious. That's why the campaign is less about environmentalism than fostering connections among consumers.

To achieve that, the campaign is focusing on Prius buyers, who tend to be local activists. "All the research that we've done about the consumer shows that they're well-connected in their community," said Doug Frisbie, national media manager for Toyota.

Such consumers will be encouraged to submit, via Twitter and Facebook, the cause-related events they want publicized on Gas Station TV, which provides programming in more than 1,000 gas stations. For Toyota, the network has the added bonus of reaching consumers when they are filling their tanks. "It gives us the ability to generate a more personal relationship with potential customers at a natural time when they're thinking about fuel efficiency," said Samantha Johnson, communications director at Saatchi.

The push comes as other advertisers, including Frito-Lay, Kellogg and Starbucks, have run ads highlighting community service programs this year. David Leider, CEO of Gas Station TV, said that trend is overlapping with social media. "If you look at Facebook and some of your friends, people are putting up so many events and things," he said. "This is just a way to broadcast that."
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