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Now showing ... at the gas pump
January 24, 2010
Digital out-of-home advertising on the rise in '10
November 13, 2009
Additech Partners with Gas Station TV to Enhance Offering to Fuel Retailers
October 13, 2009
NBCU, Gas Station TV Pump Alliance
August 31, 2009
NBC Universal and Gas Station TV Form Strategic Content and Advertising Partnership
August 31, 2009
New York Times: Gas Station TV and Toyota Team up to Launch 'Prius Neighborhood,' the First-Ever Community-Generated TV Program
August 10, 2009
Toyota's Prius teams up with GSTV for social media effort
June 22, 2009
Watch the Prius Neighborhood at the pump
June 18, 2009
Toyota Dangles Social Element For Prius
June 18, 2009
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Research For Out-of-Home Video Metrics At Hand
Katy Bachman
Mediaweek
April 28, 2008
Arbitron proposes using its portable people meter radio service in the top markets to measure "encoded" out-of-home networks. Nielsen, which has been measuring cinema for several years (and like Mediaweek, is part of The Nielsen Co.), plans to standardize the format and metrics of custom studies it has conducted for networks and publish audience reports in the coming weeks with health club network Ideacast and Gas Station TV.
"When two of the biggest research companies in the world are putting efforts behind this industry, it's great," said Suzanne Alecia, president of OVAB, which last week added CBS Outernet, Arena Media Network and Zoom Media to its membership. "Our goal is to develop guidelines so that any network can put them into practice with the research company of their choice."
OVAB's guidelines address several issues that have made the out-of-home segment difficult to plan and buy, including common audience metrics to evaluate the volume and size of OOH video networks compared with other media. OVAB hopes to publish and distribute the final document in June.
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