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ALL PRESS

Gas Station TV Says Obama Camp "100% Inaccurate" Campaign Accuses Network of Covering for Big Oil
August 7, 2008

Response to Inquiries about Political Ads Reported to Run on Gas Station TV Network
August 7, 2008

Destination Media Launches C-Store TV Network in Convenience Stores
July 28, 2008

NYC Produces Gas Station TV's Next BroadcaSTAR(TM)
July 21, 2008

Gas Station TV and Nielsen Media Research Data Confirm 15's are the New 30 for Effective Ad Recall
June 30, 2008

Gas Station TV Expands Operations Unit
June 24, 2008

Destination Media, LG Electronics Announce Joint Screen Technology and Marketing Plan
June 16, 2008

Entertainment Value at the Pump Goes Up  
May 28, 2008

Gas Station TV Names Top 10 Finalists in BroadcaSTAR(TM) Competition
May 12, 2008

Research For Out-of-Home Video Metrics At Hand

Katy Bachman
Mediaweek
April 28, 2008

Both Nielsen Media Research and Arbitron are quietly laying the groundwork to measure out-of-home video networks, a $1.3 billion business and one of the fastest growing segments of out-of-home. The initiatives coincide with the Out-of-Home Video Advertising Bureau's push to standardize research and metrics for the segment as outlined in the group's Audience Metric Guidelines, presented on April 18 to the American Association of Advertising Agencies' media research committee.

Arbitron proposes using its portable people meter radio service in the top markets to measure "encoded" out-of-home networks. Nielsen, which has been measuring cinema for several years (and like Mediaweek, is part of The Nielsen Co.), plans to standardize the format and metrics of custom studies it has conducted for networks and publish audience reports in the coming weeks with health club network Ideacast and Gas Station TV.

"When two of the biggest research companies in the world are putting efforts behind this industry, it's great," said Suzanne Alecia, president of OVAB, which last week added CBS Outernet, Arena Media Network and Zoom Media to its membership. "Our goal is to develop guidelines so that any network can put them into practice with the research company of their choice."

OVAB's guidelines address several issues that have made the out-of-home segment difficult to plan and buy, including common audience metrics to evaluate the volume and size of OOH video networks compared with other media. OVAB hopes to publish and distribute the final document in June.
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